Some Slow Concept was born from the encounter of two brands, No.m and Casabeldi, and of two women, too, Noémie and Mathilde, who had both been living in Morocco for over ten years.
At the heart of the lively Gueliz district with its old cinemas, tree-shaded cafés, and modern and timeless hotels, the SOME journey begins.
SOME is an invitation to take a break, to close your eyes and travel to the heart of authentic and dazzling Morocco.
But it is also a spiritual journey, a journey where you can take your time.
The time to discover what it took time to make. To share with us the desire to be consumers in a different way where time comes back into its own.